Thrifty Rental

 When most people think of Thrifty, they think of car rentals. The company wanted to tell consumers that not only did they rent cars, they also hire out trucks, vans and utes. In fact, no matter what, they have the right vehicle for you.

We wrote a quirky radio ad campaign demonstrating some of the more entertaining reasons you might need Thrifty. Each 30 second ad featured a different caller talking to their phone operator. Later in the ad break, we aired a 15 second follow up commercial where the same person called the operator back to let them know how their situation was resolved.