Kellogg’s All Bran Honey and Almond

While Kellogg’s All Bran was known for being healthy, it had never been considered the tastiest of cereals, in fact it was known for being bland. They decided to change this by creating a new delicious honey and almond variation. All we needed to do was convince the market that it now actually tasted really, really good. What better way than with a lie detector test…